15 Essential Software for Small Businesses You Should TryDonna Marie Padua
If you have been in business for the last couple of decades, you have read about (and perhaps have employed) new technology that improves small business efficiencies. Blink, and there is new software or social media to help your small business grow. But how can you evaluate which is the essential software for small businesses that you too should be leveraging daily?
So today, we’re here to recommend to you all the essential software for small businesses that will help you prosper:
Microsoft Office contains essential programs you will use throughout the course of your business day (Outlook, Word, Excel, PowerPoint). Customers, vendors, and employees alike will expect you to have the Microsoft Office suite of programs in order to open basic attachments sent over the email.
Outlook allows for improved email organization, Word is great for contracts, Excel is fantastic for the operations-oriented employee, and PowerPoint is a tool critical for most salespeople. Don’t conduct business without the Office suite.
Every business needs a logo, a website, regularly updated website graphics, marketing graphics for social media sites, and graphics for collateral items. Adobe Photoshop is a one-stop-shop for generating all images you’ll need for this type of work. Make sure someone on your team (or someone close to it) is capable of using this tool.
Softvire has a beginner-friendly and more affordable version of this software, the Adobe Photoshop Elements 2020. It contains everything you need so you can start editing, enhancing, and creating great digital works. Although it is a favorite of photo-editing software for amateurs, this software is also a crowd-favorite among professionals.
Make sure your computers are secure by ensuring they are protected by antivirus software. Protect your employees and their computers from viruses, bots, worms, and spyware, and prevent the loss of valuable time that a crippling virus can draw from a business day. You can get your own Norton Antivirus here at Softvire.
Thanks to its global popularity and ease of use, Skype is a favorite tool in the world of business. The world’s most popular video-conferencing platform allows you to get up to 25 people on the same conference call. Additionally, you can share your screen for presentations with them, transfer files, and more.
Salesforce is a phenomenal Customer Relationship Management (CRM) tool that will allow you to keep your leads and customers separate, and to manage your sales pipeline clearly, improving your forecasting capability. This tool is also essential if you have any sort of sales turnover (inevitable) because it shows the complete history and profile of every customer, so knowledge transfer is less of an issue.
This application helps your company screen employees as part of the hiring process by providing criminal background checks, skill assessments, credit checks, identity verification, and even education and degree verification – all directly from your smartphone. Goodhire makes it easy to ensure that your prospective hire is the real deal before you offer them employment.
A simple note-taking app that syncs across your devices and allows you to store all your important information in one place. Small business owners are exceptionally busy in their personal and professional lives, and Evernote can hold your personal to-do lists, appointments, and calendars so you don’t miss that important sales meeting. It’s the ultimate personal organizational tool for busy people.
If you’re starting to hire employees, you need to start using MYOB. This software streamlines payroll, tax, and benefits processes while keeping you compliant with government regulations, making it a must-have app for any small business. It automatically handles local, state, and federal tax filings, automates payroll deductions, and e-mails pay stubs to your employees.
For many small businesses, e-mail is the primary link to customers and suppliers. Virtual companies can add employees to the list. The functional side of e-mail revolves around the Internet service provider (ISP) that provides your e-mail account and the e-mail client software application you use to send and receive your mail. You can use a paid e-mail service or a variety of free e-mail services. In short, when it comes to clients, the gold standard remains Microsoft’s Outlook. It is a rich e-mail client, married with contact management and calendaring functions.
As you gain customers, you’ll need a way to stay in touch with them, communicating news about your company and the latest deals and offers. Mail Chimp lets you organize and store your own mailing lists and provides you with templates that you can use to quickly create e-mail newsletters for your customers. Mail Chimp is the best way to keep track of, and communicate with, the people who matter: your customers!
With Dropbox, employees can backup and access company critical files from anywhere. What about concerns with storing important files in the cloud? Dropbox offers two security features: two-step verification and remote wipe. Sometimes the problem isn’t the service, but the user. You can take extra steps to add security by asking all employees to verify their uploaded files don’t have a public URL. (Free for 2 GB of space. $9.99 per month for 1k GB.)
Acronis True Image
Sometimes people delete a file thinking they don’t need it anymore. After all, a clean computer is a faster computer. The horror of horrors, they realize they need the file they deleted. Acronis can rescue deleted files that are long gone from the Recycle Bin, SD cards, and unsaved Microsoft Word documents.
You can save a lot of time and energy describing a problem or explaining how to do something by taking screenshots. Snagit does the job well with its many tools including special effects, web page scrolling, and step tool. It also captures videos, which can be trimmed. also captures videos that can be trimmed. Users can edit, enhance, annotate, and save images in one of many file formats including Adobe Acrobat PDF.
Microsoft Project is a project management software product, developed and sold by Microsoft. It is designed to assist project managers in developing schedules, assign resources to tasks, track progress, manage budgets, and analyze workloads.
Buffer and Hootsuite
Yes, this one has two apps. In a nutshell, Buffer and Hootsuite schedule and publish social media updates in multiple social networks. Which one to pick depends on how you would use it. Buffer’s free plan allows you to schedule up to 10 updates. Hootsuite has no limit. Hootsuite has a lot of features that businesses will value. It may be too much for some small businesses that Buffer becomes a better choice. Both have free and paid plans.
Manage your business with software so you can optimize processes for business growth. We hope you’ll take advantage of our list of software for small businesses that can help you accomplish more with your company. Let us know how these applications are working for you!