25 SEO Tips to Boost Your WordPress Website’s Organic Traffic in 12 MonthsAbhay Khurana
The number of people surfing the Internet has grown by leaps and bounds in recent years, and hand in hand with it, the rush to get to the top of Search Engine Result Pages (SERPs) has also become more pronounced.
A higher rank on the SERPs inevitably translates to more organic traffic on the website.
With almost every brand and business going online, companies need to optimize their SEO strategy to beat their competitors and make their pages visible in the top parts of the SERPs.
While using WordPress is the first step towards improving your SEO, it is far from enough.
In this blog, I will be discussing 25 SEO tips that will help boost the organic traffic on your WordPress website and may well prove to be the game-changer for your brand and business.
Implementing these tips will give you a significant edge over your numerous competitors and help you maximize your return-on-investment on the website.
So, let’s get started.
SEO Tips to Boost Your WordPress Website’s Organic Traffic
Installing a WordPress SEO plugin helps.
As mentioned above, when it comes to SEO, WordPress is pretty cool. But what you need to take the SEO of your website to the next level is a WordPress SEO plugin. The most popular of these plugins is the Yoast SEO. Yoast allows you to optimize each page and provides an analysis based on the latest algorithm updates.
To increase the click-through rate (CTR), include meta descriptions.
Meta descriptions lure the audience to click on your website link on the SERP. An innovative and attractive meta description goes a long way in increasing the CTR of your site. When the CTR on your page is high, Google deems it to be more relevant and, hence, ranks it higher.
Make it a point to use focus keywords.
Using focus keywords is a practice that is far from outdated. Even if your primary motive is to write for your audience, including focus keywords does not take away much from the quality of the content and adds a lot to the SEO part.
Curate clean and informative permalinks.
The default permalink that WordPress creates for your page is neither informative nor neat looking and is not preferred by Google. Modify the default URL to include the keywords or the title of your content. But don’t make it too long.
Make the most out of the heading tags.
Heading tags like the H1, H2, and H3 divide your content into sections and make it easier for the reader to go through it. These tags are taken into consideration by the Google crawler bot while determining the relevance of your content. So use them optimally. For example;
- H1: Digital Marketing
- H2: Digital Marketing Components
Try to place the focus keyword in the first paragraph.
The Google crawler bot scans the entire content to decide its degree of relevance. If it finds the focus keyword in the first paragraph itself, it is more likely to rank your page higher up on the SERPs.
Don’t keep the content short unless it is necessary.
Over the years, it has been perceived that long-form content has ranked higher than their shorter counterparts. And though SEO practices have changed over the years, this aspect has not changed much. So, there is no need to keep your content short and sweet.
Give relevant names to your image files.
This is one WordPress SEO practice that is often overlooked. Your image files’ names have a significant influence on your page’s SERP and Google image ranking. So, give your image files names that are relevant to your content.
Design a strategy for internal linking.
Internal linking has a two-fold advantage. Firstly, it makes navigating through your website more accessible, and secondly, it increases the time spent on your website. An ingenious internal linking strategy gives a significant boost to your page’s SERP ranking.
Add external links with high domain authority.
Linking to the content of other relevant websites enhances the user’s experience and helps with your WordPress SEO. When Google realizes that you are connecting to high-ranked pages whose content is relevant to yours, it starts ranking your page better.
Conduct elaborate keyword research.
Keywords are still a significant determining factor as far as the Google page ranking algorithm is concerned. So, before you create the content, perform thorough keyword research. Find the relevant high and low search volume keywords and include them in fair proportions in your content.
Get quality backlinks to your website.
Backlinks are an integral part of WordPress SEO. When Google sees that a high domain authority website links to your content, it deems your content relevant and of good quality and ranks it better.
Use Schema Markup.
Schema Markups are codes that provide the user with additional information about your website. It endows your website with top spots on SERPs and also tremendously increases the click-through rate.
Include focus keywords in title tags.
Title tags are instrumental in driving traffic to your website. In the past, website owners were advised to include keywords in the title tags; nowadays, it is more about adding the focus keyword. Make sure you do that.
Make your site mobile-friendly.
Google has now included the mobile-friendliness index as a ranking parameter. So, make sure your website is mobile-friendly. This improves the chances of your page to rank higher.
Use concise URLs.
While you want your page URL to be informative, you surely don’t want to make it an extremely long one that makes the page appear to be spam. A short and informative URL increases the CTR of your website.
Ensure faster indexing by ‘Force crawl.’
Usually, Google determines the crawl rate at which it indexes the content on your site. It can take anywhere from a few minutes to days. However, you can speed up the process by using the ‘Force Crawl’ option. This way, you can judge the status of your site’s SEO faster.
Monitor the backlink profile.
As noted in one of the points above, backlinks can be very useful for SEO purposes. However, bad backlinks can cause significant damage to your WordPress SEO. So, you should monitor the backlink profile to see which pages are linking to your content.
Don’t overlook the local SEO techniques.
Change the status of your affiliate links to ‘NoFollow.’
Using affiliate links to track commissions is a common practice this day. However, Google does not prefer these links. It may degrade your page’s ranking due to these links. So, make sure that the affiliate links have a NoFollow status.
Design a sitemap.
Though sitemaps are not mandatory, I would advise you to create one. Sitemaps are utilized by search engines to interpret the structure and hierarchy on your website. A sitemap will enhance your chances of scoring Google Sitelinks.
Submit the sitemap to Google Search Console.
Once you have created a sitemap, make it a point to submit it to the Google Search Console to gain additional insights into your WordPress site’s status. Then you can set up your SEO strategies better.
Get into the Google Knowledge Graph.
Getting into the Google Knowledge Graph can make organic traffic on your website go through the roof. Though there is no guaranteed formula for featuring in the graph using bullets, heading tags, and Schema Markup helps.
Come up with evergreen content.
Content that remains relevant for a long time is a source of perennial, organic traffic. Create such posts and update them from time to time to build more backlinks.
Ensure that the Search Engine Visibility is turned on.
WordPress provides you with an option to turn off the Search Engine Visibility. While this option is tremendously useful when it comes to your website’s building phase, the visibility should always be turned on once the site is operational.
Wrapping it up
Those were 25 SEO tips that will increase organic traffic to your WordPress site within a year.
I hope that you use them and find them effective!