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5 Ways Businesses Can Benefit From Flyers in the Digital World

5 Ways Businesses Can Benefit From Flyers in the Digital World

Nowadays, it seems everything is online. In an increasingly virtual world, however, clients appreciate getting a greeting in the mail once in a while. Direct mail strategies are still a lucrative business for marketing across the country. But what about flyers? Where is their place in the marketing world today?

Why Flyers are Important

Flyers still hold a firm position in the marketing world. They are a physical reminder designed to engage the complete attention of the individual.

There are still countless benefits to using flyers made through commercial printing options. Digital printing companies have streamlined the printing process in order to curate the perfect flyer for the job. Here are just some of the benefits of relying on flyers:

  1. They’re affordable

They are a great way to reach a lot of people in a short amount of time for little cost to your business. Instead of shelling out for advertisements and redesigning your entire website, flyers are still a great way to reach numerous clients with ease.

  1. They help you form connections

When you want to hang your flyer at your local cafe, you’re likely to strike up a conversation with the manager. The same could be said at the restaurant down the street, the museum across the block, and the small business next door. Commercial printing your flyers will appear around your entire neighborhood if you walk out of your front door. While your flyers help you engage with your consumers, they can also help you engage with fellow local businesses.

  1. It creates something tangible

As mentioned above, people are more likely to remember your direct mail marketing and flyers than online options. This is because the consumer loves the feeling of something tangible. This characteristic allows the consumer to hang the flyer on their fridge, carry it to a local shop, or hand it to a friend.

Direct mail marketing companies have still realized their niche in an increasingly online world. When you realize your business can benefit from wholesale printing services, contact Modern Mail and Print Solutions online today for the best in commercial printing, direct mail marketing, and mail processing.

  1. They help you form connections

When you want to hang your flyer at your local cafe, you’re likely to strike up a conversation with the manager. The same could be said at the restaurant down the street, the museum across the block, and the small business next door. Commercial printing your flyers will appear around your entire neighborhood if you walk out of your front door. While your flyers help you engage with your consumers, they can also help you engage with fellow local businesses.

  1. It creates something tangible

As mentioned above, people are more likely to remember your direct mail marketing and flyers than online options. This is because the consumer loves the feeling of something tangible. This characteristic allows the consumer to hang the flyer on their fridge, carry it to a local shop, or hand it to a friend.

Direct mail marketing companies have still realized their niche in an increasingly online world. When you realize your business can benefit from wholesale printing services, contact Modern Mail and Print Solutions online today for the best in commercial printing, direct mail marketing, and mail processing.

Tips for Improving Marketing With Flyers

To ensure marketing flyers effectively convey your message to the right people, consider the following tips when designing and distributing them:

  1. Opt for an Eye-catching Design

Look and feel is everything. A bold flyer design generates initial interest – it’s the difference between a potential recipient looking at your flyer or passing by, so it’s the most important element to plan. Whether it is drawn by freehand or designed in photo editing software like Illustrator or Photoshop, ensure your flyer design is not too text-heavy or lacking contrast, white space, and balance. Too much text or light/dark space can be unpleasant to look at (even at a glance).

Unless you’re trying to evoke a vintage or slightly dark mood with a sepia-toned or black-and-white composition, choose your colors carefully too. Avoid the “rainbow effect” unless it’s part of your branding and create a strong contrast with complementary colors – such as a rich shade of blue with a bold red-orange or lavender and marigold – offset by bold black lines and just the right amount of white space. Too many colors can have the same effect as several different fonts side-by-side. Whether you’re working with a crowdsourced graphic designer or a design firm, convey your expectations as specifically as possible for optimal results.

  1. Engage Recipients with Interesting Content

If your flyer design piques a viewers’ initial interest and draws them in, its content is what will hold their attention. Refrain from hooking them with standard advertising copy praising your product and encouraging them to visit your company website for more information. If potential clients feel they are being “pitched” they might abandon your flyer completely.

Instead, make them think: Pose a riddle or intriguing question, or make add a hidden image or picture to compel them to participate in a project that gives your brand exposure while appealing to their curiosity and needs. For example, a diverse range of companies have formed advertising campaigns around consumers submitting handmade videos or pictures using their products and services.

Ultimately, an effective marketing flyer generates interest and invites participation without a hard sell. Whether they’re finding out the answer to a question or puzzle you highlighted on the flyer or drawn in via a dedicated social media message, your flyer has succeeded in engaging them.

  1. Don’t Skimp on Flyer Printing

Since your flyer is fundamentally a tactile experience, make sure your brand image and quality is reflected in every aspect of the finished product. In addition to a sharp design and well-drafted content, spend a few cents more to ensure your flyer is printed on durable and high-quality paper.

For a modern design, pick a smooth paper with a matte finish; for vintage design with hand-lettered print, consider a paper that looks equally “handmade” with texture and minimal gloss. Also, make sure that your colors are optimized for print – your digital image should be in CMYK format (i.e., a subtractive color model used in color printing) rather than RGB.

  1. Considering Flyer Branding

Even with a strong design, intriguing message and paper that holds up to the apocalypse, your marketing flyer won’t get the job done without proper branding. Re-evaluate your logo if necessary to ensure that it is versatile and compatible with the image your business wants to communicate.

If it doesn’t meet your standards consider modernizing or redrafting your brand identity entirely with the help of crowdsourcing or a design firm. Then incorporate your brand into the flyer in a way that feels natural and not forced – and don’t forget to include copy that directs recipients to a vanity URL, landing page, or social media account where you can track likes or followers to gauge your flyer’s impact.

  1. Vet Flyer Distribution Options Carefully

Lastly, make sure your flyer ends up in a place where it will be seen by your ideal customer: Spend time scouting potential locations in person to gauge whether or not your flyer will be exposed to your target demographic. For instance, if you’re marketing to young, tech-savvy students, placing a stack of flyers next to free publications in local coffee shops could be a smart move. In short, your flyers will gain prime exposure where your target demographic likes to hang out. Always vet your prospective advertising locations first!

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