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Author - Ken Smith

Guide to Reduce Bounce Rate and Improve Conversions of Your Online Store

One of the biggest hurdles in an online store’s conversion rate optimization is a high bounce rate. Yet very few online store owners focus on this trouble area. According to Oberlo, the average bounce rate of online retail stores is between twenty and forty percent. It does not only increase your ad spent but also lowers your store’s position in search engine rankings. As an online store owner, you probably spend a lot of money, time, and effort on advertising, social media [...]

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