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Author - Mayleen Meñez

Communicate, Connect and Convert with Digital Marketing - Softvire AU

Communicate, Connect and Convert: Brand Boost with Digital Marketing

Brand boost strategies have become simpler with technological advancements, affecting all sectors and enterprises, from novice to guru. With over half of the world’s population online, websites are no longer an afterthought for businesses. Sites were formerly thought to be nothing more than digital business cards, but that is no longer the case. Websites have evolved into components of trust in a technologically advanced, internet-powered society. As more and more businesses fight on the digital front rather than in brick-and-mortar locations, [...]


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8 Effective Lead Generation Strategies to Optimize Your Instagram for Business

8 Effective Lead Generation Strategies for 2021 With Instagram for Business

Instagram for business continues to grow to be one of the most prominent social media platforms on the planet. As of now, it has more than a billion monthly users from all around the world. This social media platform has become ingrained in many people’s daily routines, making it ideal for businesses to target their audience. Instagram marketing became one of the most important income streams for marketing campaigns in terms of sales.  Instagram, which debuted in 2010, was created [...]


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DIY SEO Essentials You Should Know - Softvire AU

DIY SEO Essentials You Should Know (Almost Zero-Budget SEO)

Do you DIY your SEO? For any business owner, especially those in startups that are still trying to break even, taking the business on digital platforms can be daunting, especially if they don’t have much know-how on building websites and optimizing them to promote their business further. So even if they have heard all the buzz about Search Engine Optimisation (SEO) and the wonders it can bring to their business website, a default instinct can be getting an expert [...]


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New Normal Economy How to Adopt Cryptocurrency to Your Online Business

New Normal Economy: How to Adopt Cryptocurrency to Your Online Business

The general public’s interest in Bitcoin is at an all-time high. Large corporations are putting money and people into Bitcoin. Futurists believe that it will be the future of finance. Bitcoin is being accepted as a form of payment by an increasing number of companies across the world. Integrating Bitcoin payment into your organization implies that you are willing to be on the cutting edge of technology, employing touchless solutions to minimize fraud. It appeals to forward-thinking customers who seek [...]


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Popular Fraud Detection and Protection Updates to Catch in 2021-2022 - Softvire Australia

Popular Fraud Detection and Protection Updates to Catch in 2021-2022

Cases of identity theft and fraud are still widespread. The intensity of damages they bring to victims is becoming worse, with small businesses and clueless civilians being their primary targets. In a recent Identity Fraud Study conducted by Javelin, victims of fraud hit a record high of 16.7 million in 2017 but decreased to 14.4 million later in 2018. The catch here, though, is that while the number of victims fell by millions, the damages incurred managed to reach $1.7 [...]


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Can Kaspersky Still Keep You Safe in 2021 - Softvire Australia

Can Kaspersky Security Software Still Keep You Safe in 2021?

Can Kaspersky security software keep up with the current security demands and threats this 2021? Kaspersky Anti-Virus has faced stiff competition in the cybersecurity industry over the past two decades. Despite numerous hiccups, it remains one of the best malware removal tools on the market. Kaspersky is not only light and user-friendly, but it also provides excellent protection against a wide range of online dangers. When attempting to make your whole online experience safer, you need antivirus software that is both dependable [...]


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Mobile-App-Marketing-Strategies-That-Work-for-New-Normal-Businesses-Softvire-Global-Market

Strategies for Mobile App Marketing Campaigns for Small Businesses

Technology is always evolving, and so are Mobile App Marketing strategies. Practically everything has gone mobile in recent years. People are constantly on the move, and the convenience provided by mobile devices has led to an increase in their use. The rise of mobile phones has altered how technology affects people’s daily lives and their lifestyles. One sector that has grown in recent years as the mobile trend has shown no signs of slowing down is mobile app development. Knowing how [...]


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Does Flesch Reading Ease Make a Difference for SEO - Softvire Global

Does Flesch Reading Ease Make a Difference for SEO?

Search engine optimization (SEO) entails the deliberate use of keywords to help your content rank high in search results, but this is only one side of the coin. It is also critical to optimize content to appeal to human readers by understandably delivering relevant information. One method is to create and distribute content at a readability level suited for your intended audience. Many SEO and content technologies provide readability suggestions based on what is known as a Flesch Reading Ease [...]


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Top 10 Software for Freelance Writers in 2021

Freelance writers are one of the thriving remote workers or work-from-home workforce in the new normal economy. You might be interested in turning your passion for writing into a freelance job. Nonetheless, you should be on the lookout for tools and programs that will save you time. These resources will make your writing experience more enjoyable. In your role as a freelance writer, you’ll be responsible for much more than just copy editing. You may have stuff like marketing, social [...]


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Capitalizing-on-Social-Media-Strategies-for-Better-Business

Capitalizing on Social Media Strategies for Better Business

Social media campaigns are one of the most effective methods in the entirety of your digital marketing strategy that can boost revenues and visibility quickly. Most evident in this new normal economy, almost everyone has gone social. Even the most remote parts of the world have already adopted these trends or, if not, have probably heard about social media. As a result, technology has fundamentally altered how individuals interact with and go about their everyday lives. Globally, technology has also [...]


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