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Author - Mayleen Meñez

Incorporating Storytelling Strategies in Web Design - Banner

Incorporating Storytelling Strategies in Web Design

Storytelling in web design is growing increasingly popular, and we will see more of this design trend in 2021. Along with personalization, which is also essential, designs take on the form of storytelling even more. Storytelling is a design technique that brings messages across to users in a most relevant and meaningful way. The more people know that your brand is valuable and authentic, the more real its interactions. Designers and marketers should use storytelling to establish real connections with their [...]


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Ways on Learning from Customers to Outrank Social Media Competitors

Ways on Learning from Customers to Outrank Social Media Competitors this 2021

Social media today is about telling stories curated in the most compelling of ways to make an impression. It is about being part of the global community and is a big part of how we live, work, communicate, and engage with the world around us. Digital technology and its effects on our lives are hard to ignore. Just like social media has pervaded our lives just like that, and brands know this. They know that social media affords them [...]


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Employee Monitoring Software_How to Introduce it to Employees, Softvire Australia

Employee Monitoring Software: How to Introduce it to Employees

Employee monitoring software may be necessary, especially these days that distributed work dynamics are in place. However, even before you get one and implement it, you should inform your employees about it. Employees may not expect monitoring and stringent surveillance in small to medium-sized enterprises (SMEs). This is something that you usually encounter in big companies or businesses. However, even SMEs need employee monitoring to ensure utmost company-standard efficiency. Leveraging software to boost business is a great strategy for SMEs to [...]


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11 WordPress Plugins for Email Marketing in 2021

11 WordPress Plugins for Email Marketing in 2021

Your WordPress site’s functionalities can be extended with the right plugins to suit your business needs. There are email marketing platforms that work well with WordPress. These WordPress plugins allow you to do email marketing campaigns efficiently, get leads, and increase conversions. One of the benefits of having a dedicated email marketing plugin is creating and automating emails right off your dashboard. It also simplifies subscription management and the monitoring of leads and conversions. Check out 11 of the most popular [...]


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10 Top Digital Marketing Developments in 2021

10 Top Digital Marketing Developments in 2021

In digital marketing, creating a strong online presence is a must, and marketers are adapting to retain their brand’s competitive edge. Trends in digital marketing continue to direct brands in the market to the best viable ways of getting leads and increasing conversions. Check the upcoming developments in digital marketing that we will see more of in 2021. Digital Marketing Trends to Follow in 2021 Conversational MarketingConversational marketing facilitates real-time, one-on-one connections between marketers and customers. Here are some samples below:Image Source: [...]


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10 Best VPN Software for 2020-2021, Softvire

10 Best VPN Software for 2020-2021

The best VPN (Virtual Private Network) software hides your location and keeps your online activities anonymous. However, as VPN has shot into the mainstream, millions of people worldwide realize that they can do so much more than keep you private. Doing your research and picking the best VPN is incredibly important, and, surprisingly, only a select few can do everything you might need. The best VPNs anonymize you by routing your connection through encrypted servers all over the world. It hides [...]


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15 Trends in UI/UX Design to Watch Out for in 2021, Softvire Australia

15 Trends in UI/UX Design to Watch Out for in 2021

UI/UX design trends constantly change based on the varying tastes of the users. UX (User Experience) applies to the whole process of purchasing and integrating a product, including elements of branding, design, usability, and feature. UX begins long before the user gets access to the product. According to a study from the Oxford Journal Interacting With Computers, UX aims to “improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.” UI [...]


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Digital Technology and Society (Part 3), Softvire Australia

Digitech and Society (Part 3): 7 Effects on Education

Digitech and education must go hand in hand in the new millennium, especially amid challenging and changing times. For instance, In Part 1, we tackle its effects on information, communication, and mass media. In Part 2, we look into its effects on business and society. In this third part, we will delve into its effects on education. During the pandemic, schools shifted online to preserve human lives. Students and their parents had to go through immediate adjustments as schools closed [...]


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Digital Technology and Society (Part 2), Softvire Australia

Digitech and Society (Part 2): 7 Effects on Business and Economy

In Part 1, we discussed the effects of digital technology and society on information, communication, and mass media. It is important because we are at the forefront of more innovations in Digitech like the internet, big data, digital media, social networks, and the like.  All these innovations create a global culture where on-demand sharing of trends is possible, affecting even business and the economy.  Let us look at the effects of digital technology on society, this time in business and the [...]


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Digital Technology and Society (Part 1), Softvire Australia

Digitech & Society: 7 Effects on Information, Communication, Mass Media

Digitech, or digital technology, continues to produce massive innovations for society’s greater convenience, rightfully so, because society gives meaning to technology. Technology is and should always be at man’s disposal. Society gives purpose to technology. The very definition of technology is scientific knowledge applied practically. If no one is using technology, or applying it, then it defeats its purpose. Even digital technology is to make people’s tasks easier and more precise. Non-digital technologies produce machinery and equipment for industry, commercial, and [...]


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