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Digital Marketing

How SEO Web Design is Good for Your Your Business in 2021 - Softvire Australia

How SEO Web Design is Good for Your Your Business in 2021

Compared to other company necessities, some business owners consider SEO web design less critical than others. More often than not, people feel overwhelmed by the amount of work that seems to be required. Although the advantages of SEO web design may appear overwhelming at first glance, no one can dispute that it is one of the most important things you can focus on to help your business thrive. Search engine optimization and web design are distinct disciplines in their own right, [...]


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How Digital Marketing Helps Grow Your Business in a Time of Pandemic - Softvire Australia

How Digital Marketing Helps Grow Your Business in a Time of Pandemic

The ongoing COVID-19 pandemic is changing digital marketing for business as consumer behaviour keeps changing at a pace and capacity like never before. For instance, travel bans and lockdown restrictions leave all of us stuck at home. One of the biggest changes we’re seeing is that Aussies are spending more time on screens. We are seeing a drop in mobile phone use as consumers spend more time working from home and less time out and about. In fact, internet demand [...]


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Building Great Web Content Strategy For Your Business - Softvire Australia

Building Great Web Content Strategy For Your Business

Web content strategy is a relatively new specialty field in the digital environment, having emerged in the last several years. It overlaps with web development, user experience, interface design, SEO, content marketing,  public relations, and traditional “offline” marketing. When you say web content strategy, it refers to the strategy aimed at increasing your business’s online exposure and reputation by generating helpful content for your target audience. Initially, it may seem counterintuitive to companies accustomed to advertising, investing money on content [...]


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Communicate, Connect and Convert with Digital Marketing - Softvire AU

Communicate, Connect and Convert: Brand Boost with Digital Marketing

Brand boost strategies have become simpler with technological advancements, affecting all sectors and enterprises, from novice to guru. With over half of the world’s population online, websites are no longer an afterthought for businesses. Sites were formerly thought to be nothing more than digital business cards, but that is no longer the case. Websites have evolved into components of trust in a technologically advanced, internet-powered society. As more and more businesses fight on the digital front rather than in brick-and-mortar locations, [...]


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Nurturing Customer Relationships through Email Marketing

Email marketing is one of the most effective ways to advertise your company and maintain positive customer relationships. Despite technical advancements in digital marketing, such as social media, video marketing, augmented reality development, influencer marketing, and other methods, email marketing can still provide beneficial effects in some cases. In addition, it can even provide the best percentage of return on investment (ROI) of any of the various digital marketing methods available to you today. A whopping 4400% return on investment [...]


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DIY SEO Essentials You Should Know - Softvire AU

DIY SEO Essentials You Should Know (Almost Zero-Budget SEO)

Do you DIY your SEO? For any business owner, especially those in startups that are still trying to break even, taking the business on digital platforms can be daunting, especially if they don’t have much know-how on building websites and optimizing them to promote their business further. So even if they have heard all the buzz about Search Engine Optimisation (SEO) and the wonders it can bring to their business website, a default instinct can be getting an expert [...]


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6 Social Media Marketing Goals You Must Set for Small Business

One of the hottest sales techniques that many small businesses use nowadays is social media. With the influence that social media platforms have on people and companies, it’s no wonder companies big and small maximize the marketing potential of social media and use it to their advantage. However, it is easier said than done. Especially if you’re managing all the different facets of your business, social media can be easily pushed aside, with all the deliverables needed to run your [...]


Does Flesch Reading Ease Make a Difference for SEO - Softvire Global

Does Flesch Reading Ease Make a Difference for SEO?

Search engine optimization (SEO) entails the deliberate use of keywords to help your content rank high in search results, but this is only one side of the coin. It is also critical to optimize content to appeal to human readers by understandably delivering relevant information. One method is to create and distribute content at a readability level suited for your intended audience. Many SEO and content technologies provide readability suggestions based on what is known as a Flesch Reading Ease [...]


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Top 10 Software for Freelance Writers in 2021

Freelance writers are one of the thriving remote workers or work-from-home workforce in the new normal economy. You might be interested in turning your passion for writing into a freelance job. Nonetheless, you should be on the lookout for tools and programs that will save you time. These resources will make your writing experience more enjoyable. In your role as a freelance writer, you’ll be responsible for much more than just copy editing. You may have stuff like marketing, social [...]


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Capitalizing-on-Social-Media-Strategies-for-Better-Business

Capitalizing on Social Media Strategies for Better Business

Social media campaigns are one of the most effective methods in the entirety of your digital marketing strategy that can boost revenues and visibility quickly. Most evident in this new normal economy, almost everyone has gone social. Even the most remote parts of the world have already adopted these trends or, if not, have probably heard about social media. As a result, technology has fundamentally altered how individuals interact with and go about their everyday lives. Globally, technology has also [...]


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