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Digital Technology and Society (Part 2): Effects on Business and Economy, Softvire Australia

Digitech and Society (Part 2): 7 Effects on Business and Economy

In Part 1, we discussed the effects of digital technology and society on information, communication, and mass media. It is important because we are at the forefront of more innovations in Digitech like the internet, big data, digital media, social networks, and the like.  All these innovations create a global culture where on-demand sharing of trends is possible, affecting even business and economy.  Let us look at the effects of digital technology on society, this time in business and economy.    7 Effects [...]


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Top 4 Ways for SF DevOps Users to Improve the Salesforce Effectiveness

It is the effectiveness of your enterprise software, which adds value to your company and its processes. The critical errors development teams tend to make on implementing the CRM software when they are primarily training the users on how to leverage the new tools but fail to make them understand why. Without understanding the benefits of the software, the users may only perform quick tasks rather than exploring the options and take advantage of the CRM application. When you try [...]


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Top 6 Ways to Improve your Mobile App Search Ranking

Once your app is live on the app store, you might get a feeling that your work is done. However, that’s when all the fun begins. If you think creating a mobile app will ensure instant popularity and profitability, you may need to reconsider your strategy. It is important to inform end-users about the app and an incentive to download it. According to a Google Report, 48% of users discover new apps by browsing app stores (Apple App Store and [...]


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Why Software Must Develop Mobile App Versions?

For a successful marketing strategy, every software should have mobile app versions. In a time when people are getting used to using tablets, phones, and laptops, it is quite apparent that many of us can’t do our business transactions on a desktop computer alone. It will be good if the software has a dedicated mobile app version. The mobile versions of software give businesses an excellent option to provide services to their customers, without free trials. Companies are only allowed [...]


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10 Skills Every Marketing Expert Must Have

Do you want to be one of the best marketers to speak useful marketing languages to connect with your audiences? Read on to find out the essential skills you should brush up.  As a marketing expert, there are various skills you should consider learning both hard and soft skills. Hard skills focus on structured and systematic topics essential for marketers in the industry for the long term. On the other hand, soft skills help accomplish your hard (or technical skills), helping [...]


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Why Cloud Computing is the Best Digital Transformation Strategy

Cloud computing is not a new concept, but it is resurfacing with the pandemic in action. This time, it is being seen as an ultimate driver of digital transformation. COVID has brought a disruption to the entire organizational IT infrastructure. While all the system administrators and network engineers are stuck at home, enterprises need to operate and maintain their infrastructure. In order to minimize this issue, companies started focusing on the cloud computing model – a model that allows moving the [...]


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How Mobile Search will Redefine the Future of Mobile Apps

Mobile apps usage may seem to be at its high level, but it is expected to even grow more in the future. A report by Cisco predicted that there would be around 1.5 mobile devices for every person in the world until 2020. This mobile trend is popularly known as the mobile revolution trend. But did you know how mobile search, SEO, along with keyword research, content creation, device training, and much more plays a vital role? It has a [...]


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Top 5 Magento Extensions to Speed Up Your E-commerce Website

Magento started its journey nine years ago, and since then, it has gone a long way. It is developed especially for e-commerce websites, and it is one of the most useful open-source systems known today. It is the perfect choice to start up a new online store on Magento platform. Magento extensions have a lot of in-built features, and Magento is a futuristic eCommerce software. It is helping businessmen globally, with a rich class of eCommerce solutions, to reach out [...]


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5 Amazing Facts of Modern Technology and Social Media in our Daily Lives

Technology has significantly made an impact on our lives by changing the very manner in which we operate in this modern world that sees no halt to technological advancement. It has changed the way we think, live, manage our affairs, and perform tasks more accurately and in lesser time. The most remarkable change is in how we communicate with each other. One of technology’s greatest boon, social media, has overtaken traditional methods of communication. A plethora of platforms where people [...]