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Making Your Website Design Effective for SEO Marketing in 2022

People instantly decide whether they dislike or like your website, and design plays a significant role in this decision.

The website’s design has a significant role in how visitors interact with your business and how many turn into customers.

The website’s trustworthiness is highly dependent on its appearance – and, yes, a bad user experience can lose you, new customers. Since functionality and usability are critical for your website, design cannot take a second place. Background colors, spacing, and other visual aspects must all perform in harmony to serve as the backdrop for your brand. 

According to Adobe research, 66% of visitors prefer attractive, sophisticated graphics to basic, plain designs. Additionally, they determined that if a website’s style or picture is ugly, 35% of users will move between devices, while 38% will leave. Also, 30% of visitors will move between devices, and 38% might leave the website if the content is too long.

As we enter a new year, consider these web design recommendations for 2022 to improve the appearance and experience of your site.


Web Design Tips You Need to Know About in 2022

Even the most superficial changes can significantly impact visitors’ behavior and sales when it comes to web design. Keep in mind the following best website design principles to optimize their advantages for your business.


Reduce the number of words you use.

The text should not be overwhelming on homepages, landing pages, or even product pages. Due to getting into the information, visitors want an overview of your business, products, and services.

Therefore, keep your words concise. Four words can send a lot. For instance, if you offer email marketing software, rather than writing “Our email marketing software will help you close more transactions,” write “Sell with each email.” The first phrase keeps its meaning, but the second sentence is more remarkable.

Adopt the same strategy for your paragraphs. Keep them concise and straightforward, consisting of no more than a few short phrases. Make breaks wherever possible and make each paragraph a distinct topic. Since visitors typically scan a page for the most significant topics, establishing breaks is critical for readability.

Make use of bullet points. Simplifying your most essential information into shorter lists improves reading.

Moreover, keep your messages short enough that your CTAs (calls to action) do not get lost in the crowd. Placing a CTA in an area clean of distractions increases visibility and effectiveness.

Long content is only necessary when people want to know more about your business. It is advisable to maintain this type of information (blog entries, reports, white papers, and case studies, for example) on different sites.


Apply Color Science to Ensure Brand Consistency.

What is pleasing to the eyes is also pleasing to the soul.

Colors have the power to improve or destroy the aesthetics of any website design. Combining complementary colors is a critical component of attracting your visitors to be deeply in love with your design and stay on your website.

Also, it would be best if you chose a color palette that complements your logo and brand colors. When already chosen two or three colors for your branding, ensure these are used across your website to provide consistency in graphics.

If your logo is a single color, make some effort to include one or two complementary colors within the design. Consider the following trendy color combinations to inspire you and help you make the right choice.

Never use more than four colors altogether. Having a broad range of colors can overwhelm and intimidate away your visitors.


Emphasize Call-to-action 

Your objective is to generate action from your visitors. Thus, avoid concealing CTAs. They should be distinctive and eye-catching.

The presence of CTAs impacts a website’s conversion rate. Nonetheless, 70% of businesses lack call-to-action buttons.

The most effective way to include a call to action is to incorporate it into a button. The kind of page will be determined by where your CTA buttons should be placed. A strong rule of thumb is to place CTA buttons prominently on the site – ideally under the opening and in the corner of the primary navigation. The CTA buttons should be put before and after the primary content on an article page.

Furthermore, you should set your CTA button to be visible within three seconds of the page loading. The methods outlined above are excellent instances of the 3-second rule since placing the CTA button on the first screen when the website opens ensures that the user rapidly spots it.

All of your CTA buttons should show the exact wording to ensure familiarity. Avoid implementing inconsistent call-to-actions across your website since this can damage conversion. AWeber’s web page’s preceding picture does not demonstrate this well since they used two distinct wording for the same CTA.

Concentrate on a mobile-friendly design. 

By 2025, around 72.6% of internet users are predicted to access the internet only through their smartphones. That alone is reason enough to consider designing a mobile-friendly website.

A responsive website assures that the desktop version of your web pages appears just as well on mobile devices, tablets, and televisions as it does on desktop computers. However, it would be best if you focused on how your website will seem on mobile devices. Assure that your website’s mobile web design is attractive since almost three-quarters of your visitors will access it through smartphone devices.


Fast loading websites

The ultra-fast load speed is one of the most crucial web design requirements. For years, fast loading speeds have been essential for user experience and SEO. It remains a primary goal for websites to improve their ranking and conversion rates.

Studies show that more than half of internet users expect a website to load within two seconds after clicking on the link. If your site takes more than three seconds to load, visitors will likely leave and never return!


Lead Generation

Lead generating forms are a critical component of every marketing website. We want to learn a lot about the people who visit our website, but we cannot ask any questions at one time. Therefore, we include dynamic contact forms on landing sites and dynamically display fields based on the lead’s journey.

We don’t want to show too many fields in a form generally. We can still customize the form fields based on the information we already have about our leads. For example, on the initial conversion, we can request the name, business, and email address. And then, at the next conversion potential, request the phone number, title, business size, and revenue fields.


Always test and tweak your design.

Learning from errors and continuously developing fresh design solutions is a great way to show visitors that you care about their experiences. They’ll always return to your website for more of what you have to offer since you consistently make them feel welcome. Furthermore, understanding how to enhance their experience can be extremely valuable to your business. 

To improve conversions, you should test your website’s design regularly. Numerous platforms, like HubSpot, Unbounce, and Google Optimize, enable you to do A/B testing to select which version of your designs to use.

Constantly testing individual components is our tip. This way, you’ll be able to determine which elements of your design are performing effectively and which should be eliminated. For example, assume you have fifty photographs of the same product and are unsure which one is the most effective. Therefore, keep the same design while changing just the photos you want to test.

Another excellent method for determining what to enhance and completely ignore is using a heatmap testing tool. Instapage enables you to determine which areas of your website get the most interaction and are mostly overlooked. Use the collected data to determine what works best, fine-tune your design, and boost your ROI.


Design With SEO in Mind.

Optimizing your website to rank better on search engines has less to do with the aesthetic side of website design and more to do with the structure of your website and its content.

 When it comes to ranking better on search engines, the design of your website is crucial. However, rather than the aesthetic component of the site’s design, you’ll need to concentrate more on effectively structuring the information and the items surrounding it. Keep in mind that Google has no idea if your photographs are stunning or not. It ranks your web pages depending on how important your content would be to visitors.

Although website design is less visible when it comes to SEO, the two are inextricably connected — you can’t have a decent design if you ignore SEO.


Final Thoughts

We believe that the website design methods we described in this blog will help you generate more consumers and increase sales.

Don’t be intimidated by the long list. You don’t have to pay attention to everything at once. You’ll fare considerably better if you follow these principles one at a time. After all, quality always wins over quantity.

In 2022, we hope to see a wave of clean, bright, eye-catching websites that combine animation and video with improving user experience. And our thumb should be protected with a thumb-friendly layout! Check out Adobe’s pricing in Softvire Australia to help you to choose what is best for your business. 

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