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digital marketing

DIY SEO Essentials You Should Know - Softvire AU

DIY SEO Essentials You Should Know (Almost Zero-Budget SEO)

Do you DIY your SEO? For any business owner, especially those in startups that are still trying to break even, taking the business on digital platforms can be daunting, especially if they don’t have much know-how on building websites and optimizing them to promote their business further. So even if they have heard all the …

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Does Flesch Reading Ease Make a Difference for SEO - Softvire Global

Does Flesch Reading Ease Make a Difference for SEO?

Search engine optimization (SEO) entails the deliberate use of keywords to help your content rank high in search results, but this is only one side of the coin. It is also critical to optimize content to appeal to human readers by understandably delivering relevant information. One method is to create and distribute content at a …

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WordPress Plugins for Email Marketing - Twitter

11 WordPress Plugins for Email Marketing in 2021

Your WordPress site’s functionalities can be extended with the right plugins to suit your business needs. There are email marketing platforms that work well with WordPress. These WordPress plugins allow you to do email marketing campaigns efficiently, get leads, and increase conversions. Moreover, one of the benefits of having a dedicated email marketing plugin is …

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Top 10 Digital Marketing Developments in 2021

10 Top Digital Marketing Developments in 2021

In digital marketing, creating a strong online presence is a must, and marketers are adapting to retain their brand’s competitive edge. Trends in digital marketing continue to direct brands in the market to the best viable ways of getting leads and increasing conversions. Check the upcoming developments in digital marketing that we will see more …

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25 SEO Tips to Boost Your WordPress Website’s Organic Traffic in 12 Months

The number of people surfing the Internet has grown by leaps and bounds in recent years, and hand in hand with it, the rush to get to the top of Search Engine Result Pages (SERPs) has also become more pronounced.  A higher rank on the SERPs inevitably translates to more organic traffic on the website.  …

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Quick Actionable Tips to Optimize Your SEO

The benefits of optimizing your website’s content for better search engine rank can go a long way for your business. According to the Forbes Agency Council, optimized website content can bring more traffic, increase conversion rates and brand exposure, and extend your reach to new markets. Optimizing your SEO should not be a complicated, time-consuming …

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5+ Reasons You Business Needs to Use Video Marketing

[vc_row 0=””][vc_column][vc_column_text 0=””]Video and marketing go together like peanut butter and jelly. From traditional television commercials in the 1960s to today’s YouTube, Snapchat, Vimeo, and even Facebook Live, it’s no secret that video has become a staple of our everyday lives. While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable …

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5 Ways Businesses Can Benefit From Flyers in the Digital World

Nowadays, it seems everything is online. In an increasingly virtual world, however, clients appreciate getting a greeting in the mail once in a while. Direct mail strategies are still a lucrative business for marketing across the country. But what about flyers? Where is their place in the marketing world today? Why Flyers are Important Flyers still …

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