Tips on Choosing the Right Website BuilderDonna Marie Padua
Getting your message out these days requires good helpings of Facebook and Twitter, with maybe a dash of Instagram, LinkedIn, Pinterest, and Tumblr. But that’s not enough: if you want an internet presence that truly represents you or your organization, you also need a website that sets you apart from the crowd. A real website, as opposed to a social media page, gives you complete control over design and content. This lends credibility to your business, organization, or personal brand. Facebook pages all look alike in terms of design, but on your own website, you can realize a brand image, offer products for sale, and integrate third-party web services.
It’s never been easier to set up a professional-looking, design-forward website. Well-known DIY site building services, such as Squarespace and Wix, are constantly improving and adding new capabilities. Newer competitors, such as Simvoly, Strikingly, Ucraft, and uKit, are popping up all the time with their own clever twists on the process.
You Need a Website
First, let’s discuss why you even need a webpage in this day of social media domination of the web. On a personal level, you wouldn’t want to send prospective employers to your Facebook page, so a personal website makes more sense as an online, customized resume. Another reason worth considering, for both personal and business purposes, is that building your own site gives you endless design choices. You have total control over products and services you may sell and how they’re delivered, too.
Further, having a real, dedicated site makes a business seem more authoritative and trustworthy than a Facebook or Tumblr presence can on its own (though you should certainly also consider those services as elements of your online presence). It’s as much an opening ante in the business world as having a business card for your company.
Getting your own website used to require a lot of tech wizardry, including knowledge of servers, HTML, FTP, site registrars, and web hosting services. Thankfully, we now live in the age of easy online site builders. The services included here let you make a well-designed, mobile-friendly site with minimal technical knowledge. They can even take a small or sole-proprietor business to profitability with buy links, online stores, and other money-making options.
Larger businesses spend many thousands of dollars to get their custom-designed and programmed sites, but there’s no need for smaller organizations and individuals to go to that kind of expense. For about $10 per month (or around $25 if you’re selling products) and a few hours of your time, the services included here can help you create a unique, attractive website.
With all these services, you build everything yourself, starting with a template you choose from a (hopefully) wide, well-categorized selection. Most use simple drag-and-drop interfaces that let you include items such as social share buttons, photo galleries, blogs, and media players. Some even let you restrict viewing with a password and let you have people join up as members of your site.
Free Website Builders
Several of the services included here offer free options, too. If you choose that path, however, your site will include branding from the provider, which necessarily makes your site less impressive to savvy surfers—and shoppers. Free offerings vary greatly in the storage, bandwidth, and site options they allow, so read the small print to find out how much you get with each provider. Strikingly, Weebly, Wix, and WordPress.com are among the most generous with their free offerings, if that’s the way you want to go.
Register Your Domain
Before you can start building your home on the web, you need an address for it. Most of the site builders here can register a unique domain for you, and all can give you a web address using the provider’s domain, for example, yourname.sitebuilder.com. Some include a custom domain name with their plans, usually requiring a year’s commitment. The services also let you use a domain you’ve acquired from a third-party registrar such as pairNIC, but you often must pay the site builder for that privilege.
Website Design Tools
All of the web services listed here have you start by choosing from a selection of templates for your site. The better ones, such as Duda, Gator, Squarespace, and Wix, use templates that automatically reformat your site for viewing on mobile devices. They also offer specifically targeted templates based on your site’s purpose, such as for promoting a bakery’s sales, getting gigs for a musician, or keeping wedding guests informed. The longer route is creating a theme using software like Adobe. It may be more difficult but you’re sure that it’s unique and customized according to your business niche.
Once you’ve chosen a template for your site, you need to make it your own. Most site builders let you tweak the color scheme, fonts, and page layouts, as well as add new pages. A good site builder offers sub-templates for the most commonly used page types: About, Contact, Products, Galleries, FAQ, Blog, and so on.
Of course, you’ll also want to add custom content to those pages. You do this by adding text areas, photos (see Photos and Galleries section below), buttons, and other widgets. The better site builders, such as Wix and Duda, offer a marketplace of third-party widgets, for things like forms, chat, reservations, and social feeds.
Some site builders, such as Squarespace, Strikingly, Virb, and uKit, restrict you to placing page objects in spots that won’t make your site look garish, which can be an advantage if design isn’t your forte. Other builders offer more freedom; if that’s what you’re looking for, check out Gator or Wix. Gator in particular strikes a good balance between design freedom and reponsive restrictions.
Starting with Wix’s ADI (artificial design intelligence) tool, some of the site builders now offer a tool that lets you enter social accounts and other personal or business info, and presto bingo, they get you a no-work website.
Mobile Site Design
Any site builder that wants to call itself modern these days must be capable of producing sites that play well on mobile, and all of those listed here can do so to some extent. Some, such as Squarespace and Weebly, use strictly responsive-design approaches to create a mobile site from what you’ve built for the web.
Duda mobile design settings
Responsive design is a popular web design strategy used by some of these site builders. This approach reformats the same webpage content to fit different screens. But in terms of SEO (search engine optimization), the search engines only care about whether a site displays suitably on mobile screen sizes. Both Bing and Google have pages where you can enter your URL to see if your site plays on mobile acceptably.
The strict responsive approach of Simvoly, uKit, and Weeby means you get no control over the mobile-only view. Gator, Ucraft, and Wix, by contrast, offer a mobile site preview and let you make customizations that only apply to mobile viewing. For example, you may want a splash page to welcome mobile viewers, or you may want to leave out an element that doesn’t work well on the smaller screens.
Photos and Galleries
Let’s face it, one of the things we like best about the web is looking at pictures. The site builders here all offer some degree of photo and gallery display. Some, like Gator, Squarespace, and Wix, also offer loads of stock photography for you to use. Some let you touch up images with editing tools such as cropping, brightness, and in some cases even Instagram-like filters. Others, such as Gator, Simvoly, Ucraft, and uKit offer no photo editing at all, aside from resizing and positioning.
Photo gallery options also vary widely. For example, Weebly offers a good selection of styles for your online galleries, while others like Duda and GoDaddy are more limited in visual options.
The WordPress Question
WordPress is a big name when it comes to creating websites. But you should know that WordPress.com is not what most people are talking about when they mention WordPress. What most internet-savvy people mean by the term WordPress is the free, open-source blogging platform that comes from WordPress.org. Using this requires you to find your own website hosting service. The WordPress.org software is such a popular site-building platform that many web hosting services even offer managed WordPress hosting plans. WordPress.com, on the other hand, is a service that deploys and hosts that software for you, so you don’t have to go out and find your own hosting service.
WordPress (either version) is a blog-focused content management system that accepts plug-ins and themes that extend its capabilities to what most of what the other products here offer, including commerce. In fact, WordPress.com uses plug-ins such as JetPack to provide many of its features. As a whole, WordPress (either .com or .org) is not as easy to use as the other options in this roundup, but if blogging and site transferability are of key importance and you don’t mind digging into its weeds a bit, you should consider the platform—especially WordPress.org. Furthermore, the ability to use WordPress is a valuable skill, as some estimates say that WordPress powers 30 percent of the internet.
Note that we reviewed WordPress.com as a website builder, but its rating of three stars doesn’t quite qualify it for inclusion in this roundup.
Moving to Another Site Builder
One downside of most of these services is that, should you someday want to move to another web host, you’ll likely be out of luck because of the custom code they use to display your site. Only a few of the services here let you take your site to another web hosting service: The most complete example of this is Weebly, which lets you download the standard site server folders. Squarespace offers some transferability by letting you output your site in standard WordPress format. As you might expect, the same transferability holds for WordPress.com.
Website Building Support Options
Support among the services varies widely, from free WordPress.com account’s only offering community support, to Jimdo’s email-only service, to Wix’s telephone-callback service—even for free accounts! Many of the site builders offer rich online support knowledge bases and FAQs, so there’s a good chance you won’t even need to contact the company. I test each service’s support as part of the review process by asking about some less-common site-building procedures.
So Many Site Building Choices!
As you can see, there are quite a few factors to consider when choosing an easy online website builder. And you have a slew of provider choices—there are at least 20 more vendors than those included in this list. Hardly a week goes by when we don’t get a pitch from a new one we’ve never heard of before. We’ve reviewed many of those, but they didn’t make the cut, either because of outdated site designs, lack of site-building options, or inadequate ease-of-use. Some recent examples include 1&1 Ionos MyWebsite, PageCloud, Ucraft, and Yahoo Small Business Websites.