Why Is Cybersecurity Essential for Digital Marketing?Nionica Starc
There’s no denying that since the advent of the internet, things have become more convenient for most people around the globe. For instance, if you need assignment help for college, there are several websites to guide you now on that. You can book a table for two at the tip of your fingers through a restaurant-booking mobile app. Amidst all the convenience, however, the digital age also made an access highway for cybersecurity threats.
Digital marketing, which is a common and most effective strategy for most of the successful businesses in today’s world, is particularly vulnerable to the risk of cybercrimes. Most types of digital marketing require a significant amount of data about their customers. In case of a data breach, companies don’t just lose their reputation but jeopardises the privacy of its customers.
Cybersecurity should be the primary concern of every business that relies on digital marketing. If you are still sceptic about the importance of cybersecurity in digital marketing, this blog is just for you.
Why Is Cybersecurity Essential?
Before you invest your time and resources in preparing a new digital marketing strategy, you need to make sure your website is protected from the attacks of hackers and cybercriminals. Poorly configured sites are more prone to cyber-attacks. Here are some of the most common forms of cyberattacks that may happen to your website if you don’t secure it beforehand:
- SQL injection attacks
SQL injection is a web security vulnerability which allows the cybercriminals to interfere with the queries that a particular applicable makes to its database. This kind of attack allows the hacker to view the data that they aren’t usually able to retrieve. A successful SQL injection attack can lead to unauthorised access to sensitive information such as passwords, credit card details, and other personal user data.
- Cross-site scripting
Cross-site scripting (XSS) is another form of injection attack used by the hackers to impersonate or masquerade as the victim user, read any data that the particular user can access, and carry out any action that the user can perform. XSS works by manipulating a vulnerable website. If the victim user has privileged access within the application, the attacker can get full control over the application’s functionality and data.
- Password attacks
It is possible to crack passwords, especially if they can be easily guessed or contain simple words from a dictionary. Attackers have several tools which can attack a website with viable passwords in the hope of getting access to the website’s back-end. If an attacker gains entry to the configuration page of a site, the attacker can wreak havoc.
- Denial-of-Service attacks
A denial-of-service (DoS) attack is aimed at shutting down a machine or Computer network to make it inaccessible to its intended users. DoS attacks flood the target with traffic or send it data that triggers a crash. In both cases, the DoS attack keeps legitimate users from the service or resource they expect to get.
Apart from these types of cyberattacks, there are other ways hackers can manipulate your website and use confidential data to their advantages. Proper cybersecurity measures can prevent these attacks before they can even initiate.
How to Protect Your Website against Cyber Attacks?
Protecting your websites against cyber attacks is easier than you may think. A majority of the sites use WordPress platforms. A few simple measures can secure a WordPress website against such attacks.
- Teach the clients and employees about digital hygiene.
It is important to note that a majority of the data breaches happen not because of errors in software but human error and negligence. Hackers are getting smarter – there’s no doubt in that. But you are more prone to fall prey to phishing than someone cracking your security software. It’s why it is crucial to teach employees to use complex passwords and be more careful while responding to suspicious emails.
- Use an encryption certificate.
To add a layer of security on the website, install a digital HTTPs certificate on the site. It will encrypt the traffic that passes through the website. It not only protects the personal and financial data of your customers but also offers commercial advantages. Customers, who are aware of the HTTPS certification, tend to prefer such websites over the others. Also, search engines rank these websites higher, contributing to your digital marketing efforts.
- Employ a VPN.
As you may realise, digital marketers need to access all kinds of sensitive, critical and personal data frequently, which make them the favourite targets for cybercriminals. A Virtual Private Network (VPN) can create an encrypted passage through the standard internet between you and your target website. Interestingly, it not only encrypts your data but also makes your actions anonymous, helping you avoid the intrusive eyes of the hackers.
- Update everything regularly.
If you use a WordPress-based website, you need to update software and plugins regularly. It is easier for hackers to exploit outdated software of a website. You may have noticed that the applications download software updates all the time. These updates are patched files that compensate for the unintended security loopholes in the software. Enabling automatic updates is an excellent way to ensure WordPress remains updated at all times.
- Backup your data frequently.
Cyber attacks can not only steal data from your website but also destroy it. As digital marketers, you cannot afford such a loss of data. So, it is better to back up your data regularly. Losing all the data that you have been gathering over the years can take away the years of your company’s progress in a flash. With frequent data backups, you can at least avoid such a loss in case of a data breach.
- Use stronger passwords.
According to a statistic shared by the UK’s National Cyber Security Centre, around 23.2 million accounts that were cracked in 2018 used “123456” as their password along with several other popular simplistic passwords. Since marketers are often the primary target of the hackers, it is vital to use complex passwords with a combination of both higher and lower case letters, symbols and figures. Also, it is recommended to change the passwords regularly.
As a digital marketer, you have a lot of responsibilities on your shoulders. Ensuring the safety of your website and the company’s reputation is one of them. Hopefully, this blog has helped you learn about the importance of cybersecurity in the field of digital marketing. So, take the necessary measures and minimise the risks of cyber-attacks effectively.